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Rich Paul attends a basketball game between the National Basketball Association's Los Angeles Lakers and the Boston Celtics at Staples Center in Los Angeles on Feb. 23, 2020. He will work closely with Robinhood CEO Vlad Tenev to identify new partnership opportunities in the sports and entrepreneurship space. Paul, who founded Klutch in 2012, represents some of the biggest names in sports, including James. "When you think about what Robinhood represents, it represents access and entrepreneurship." Correction: Rich Paul is joining Robinhood as a strategic advisor.
Persons: Rich Paul, Robinhood, LeBron James, Rich Paul's, Paul, Vlad Tenev, Tenev, Rich, James, Klutch, Draymond, Trae Young, A'ja Wilson —, Klutch —, Ben Baller, brokerages Organizations: National Basketball, Los Angeles Lakers, Boston Celtics, Staples Center, Klutch Sport Group, CNBC, Klutch Sports, Klutch, United Talent Agency, Washington Wizards, Washington D.C, NBA, Robinhood, CNBC PRO Locations: Los Angeles, Robinhood, Washington, Metro, Akron
Changing the odds: Super agent Rich Paul on new memoir
  + stars: | 2023-10-12 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChanging the odds: Super agent Rich Paul on new memoirRich Paul, Klutch Sports Group founder and CEO, joins 'Squawk Box' to discuss his upbringing, how his background in gambling and developing rules for creating his own luck led to success as a top sports agent, and more.
Persons: Rich Paul Organizations: Klutch Sports Group
Of course, Hurts' strong performance over the past two seasons contributed to his landing the biggest contract in NFL history. But it also came down to his management team. Hurts is managed by an all-women management team from the sports agency Klutch Sports Group. And that's how I am on the field and off the field," Hurts told Sports Illustrated in August 2022. Lynn and the management team have continued breaking convention and setting records with this new deal.
Klutch Athletics will support and serve athletes throughout their athletic journey including youth, collegiate and professional sportsRich Paul, the sports agent who represents LeBron James, is launching a new sportswear brand with New Balance. The new brand will be called Klutch Athletics, and the company says its mission is to provide all athletes with high-quality training apparel and empower them throughout their sports journey. For New Balance, the partnership offers a fresh new angle in combining sports and culture. The Boston-based footwear and apparel brand has seen a resurgence of late, with Foot Locker CEO Mary Dillon calling out the brand's momentum on her company's earnings call in November. New Balance sales were up 70% for the sneaker store during the third quarter, Dillon said.
Social media, content creation, and lucrative branding deals offer a new path to fame and fortune. Top agents and managers working with athletes on content said it can be tricky to balance with training. Chasing content deals can be a distraction from the sport, and the industry-wide layoffs across tech companies from Twitter to Meta to Amazon mean that opportunities for influencer revenue are facing a slowdown. Fresno State basketball stars Haley and Hanna Cavinder, for instance, have a number of lucrative brand deals under their belts. A lot more athletes may not get deals if they don't have content creation, social media followings, or brand building."
A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce. "These people can go on the air and broadcast their own content and they can capture and keep their own content," said Octagon VP of content and development Jason Weichelt.
A boom in sports documentaries has offered athletes more ways to be on screen and build their brands. Players and their agents are looking for hits like Netflix Formula 1 doc series "Drive to Survive." Apple TV+, HBO, and Amazon are all competing for sports docs that bring viewers into athletes' lives. Being featured in a sports doc can dramatically raise an athlete's profile, giving them more fans and more branding power. Netflix's "Drive to Survive" was credited with doing wonders for F1 fandom, particularly stateside, where American interest has historically been scarce.
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